6 Ways to Improve Website SEO for Beginners
Ever heard the term SEO Website? Or optimization and SEO optimization? Why SEO is very important especially for those of you who have a website or blog? 6 ways to improve the SEO of this website will give you an important overview of that.
SEO or short for Search Engine Optimization is an effort taken to optimize a website or blog in order to get the top ranking results when done searches in the browser with some profitable keywords
Nutshell.. When we create a website or blog, we certainly hope the websites and blogs are known to many people. By doing SEO optimization, it is very likely your Web or blog will appear on page 1 if someone type in a particular keyword in the search engine
Example: If your website about the sale of batik clothes for children, then when someone searches for information about "Shop children's batik clothes " or "sell clothes boys/girls ", then your website will appear in the top rankings with the presence of SEO optimization.
Steps to start SEO optimization
Given the importance of how to improve the SEO Website for your web sustainability or blog in the future, in this post we will give a basic but important picture that beginners should be aware of with regards to SEO. Here are some;
Keyword Research
Do some research before writing articles by searching for any keywords that are relevant and in accordance with the target audience. Try to find keywords by considering search volume, keyword difficulty level, child keyword suggestion, as well as the intent of the keyword you are researching (whether it contains business or just information)
You can include some relevant keywords or keyword phrases into content that matches the main keyword. This will help search engines find out the main keywords and rank pages with multiple keywords at once
Best recommendation Tools for keyword research: semrush, Ahrefs, ubbersuggest, keywordrevealer, keyword everywhere etc.
There is no point in writing many articles relying solely on intuition because you will not learn how to target the right audience for your content later
Algorithmic, Google search engine or commonly called Botspider works like a spider by marayap from one page to another through link links, therefore if you link the page with internal link then another page can be immediately lifted.
All you need to note is that the internal use of links must be relevant, meaning do not link pages that are unrelated to each other because it can precisely trigger a sanctioned violation of inbound unnaturally links
You keep your readers on Web pages, increase the duration of visits, stream readers to other pages naturally to improve traffic by associating a single content with other still-related content.
A good Internal link loads the relevant anchor text, even when you use the nofollow attribute because it doesn't want to drain too much authority
The answer is content! In this case the content is interesting, complete, and not boring, so people are interested in reading your website content as a whole. Finding a complete answer and being able to satisfy the curiosity of the reader is the reason they visit your website.
Try to add some items such as images, infographics, videos so that the reader does not feel bored with your content. Pun search engines have a tendency to recommend the Web with more complete content.
Remember that readers who are satisfied with your website content are very likely to come back to the return visitor or share via link (social share)
With some parameters, Google knows whether readers like your content or not. Here are some things you can make personal reference to assess how well your content is in the eyes of the reader:
-Time visit length, length of visit alias How long a visitor opens your article.. If it's less than 1 minute, chances are they're gone because it considers the content they're open doesn't fit the need
-Bounce rate, the percentage that calculates the average visitor opens your page before they leave. If the scores above 80% mean your content looks bad in the reader
-Return visitor, the percentage of returning visitors who have previously visited your website. If the return visitor score is less than 10% your content does not interest them at all to come back
-Social share counter, want to know how popular your site is social media (Twitter, Pinterest, LinkedIn, Facebook etc)? Use the https://www.sharedcount.com service. The service will track the total number of share, like, comment and reaction URLs
-Observe reader comments. Blogs with thousands of active visitor every day and liked by readers tend to have more positive comments from the feedback of people who like your content while if most of the comments are negative need improvements here and there to improve the reader experience
Try to see your visitor details, from which device most of them access the site, I believe most come from mobile instead of desktop
Try browsing the internet regarding the comparison of mobile internet users vs Desktop, so most mobile is the win
One of them according to StatCounter data on Internet usage statistics mobile market share 52%, desktop 43%, so it is important to optimize the website display of mobile pages
Number of Internet users by device
To adapt to the development of technology, you have to do website optimization by prioritizing the mobile version. Moreover, Google has already done a mobile-first index, which is a way to crawl or index more prioritizes the website look of the mobile version to rank in mobile search
How to optimize mobile website?
Choose a responsive website theme, fast loading and easy access, do a check on Google's mobile friendliness test by entering your website URL.
You will know the performance of your site if accessed using a mobile device or smartphone.
AMP Adoption (enhanced pages for mobile versions) although they are optional but highly recommend. Now you observe most large and popular web has enabled AMP on their website.
One of the most used plugins is Yoast SEO, which will help you optimize every page and your content with a particular keyword. Yoast Setup into WordPress is quite easy. You just need to open the Plugins menu then add new, and look for Yoast SEO and click Install Now for the plugin to install. If the notification has appeared, immediately click on Activate, and the plugin is already usable.
Here are the interesting features of Yoast SEO:
-Can change SEO title and meta description in each post
-Can set the robots meta configuration
-Verify Google Webmaster code, Bing, Yandex, Pinterest etc
-Supports XML sitemap, custom breadcrumbs, permalinks, Google snippets, analysis and so on
Yoast SEO Plugin will automate the SEO performance of your website optimally. Another alternative Plugin is All in One SEO Pack
Blogger does not provide plugins like WordPress so if you are serious in website creation to support future business progress, then I recommend avoiding bloggers
Why? Bloggers have many rules that should not be violated one of them related to buying and selling, copyright, Blogger is not easy in custom and has limited features
This loading speed is a crucial determining factor. Because if your web has a slow loading time, then it can give you a bad influence in terms of determining the ranking factor of the website.
To maximize this, you can use the right hosting, minimize HTTP requests, file compres or reduce file uploads, use caching plugins, and CDN.
It is difficult to maximize the loading speed of the site without being supported by the skill ngoding and qualified technician capability. You can hire third party services if necessary
Conclusion
What has been discussed above is the initial part of a fundamental SEO factor. But when it's noticed, the impact is great for the future of your site.
Technically you will know the term SEO On Page. And some of the main factors of SEO On Page include I mentioned above.
In addition, another thing to understand is the SEO strategy Off Page. OFF Page SEO techniques are talking more about the outside factors of the site. Such as backlinks, social signals and other.
Most SEO practitioners agree that backlinks are important for SEO and a great constriction in pushing website rankings to rank highest in search engines.
SEO or short for Search Engine Optimization is an effort taken to optimize a website or blog in order to get the top ranking results when done searches in the browser with some profitable keywords
Nutshell.. When we create a website or blog, we certainly hope the websites and blogs are known to many people. By doing SEO optimization, it is very likely your Web or blog will appear on page 1 if someone type in a particular keyword in the search engine
Example: If your website about the sale of batik clothes for children, then when someone searches for information about "Shop children's batik clothes " or "sell clothes boys/girls ", then your website will appear in the top rankings with the presence of SEO optimization.
Steps to start SEO optimization
Given the importance of how to improve the SEO Website for your web sustainability or blog in the future, in this post we will give a basic but important picture that beginners should be aware of with regards to SEO. Here are some;
1. Keyword
How to improve the SEO of websites with keyword research may be often ignored by some people because they assume the quantities of the article is everything, but in fact the article is written at a long time without proper keyword targeting can not be maximalKeyword Research
Do some research before writing articles by searching for any keywords that are relevant and in accordance with the target audience. Try to find keywords by considering search volume, keyword difficulty level, child keyword suggestion, as well as the intent of the keyword you are researching (whether it contains business or just information)
You can include some relevant keywords or keyword phrases into content that matches the main keyword. This will help search engines find out the main keywords and rank pages with multiple keywords at once
Best recommendation Tools for keyword research: semrush, Ahrefs, ubbersuggest, keywordrevealer, keyword everywhere etc.
There is no point in writing many articles relying solely on intuition because you will not learn how to target the right audience for your content later
2. Internal Links
Internal links also need to get noticed as one way of improving the SEO Website. In SEO optimization the internal presence of links is very important to connect between one page with another page still in one websiteAlgorithmic, Google search engine or commonly called Botspider works like a spider by marayap from one page to another through link links, therefore if you link the page with internal link then another page can be immediately lifted.
All you need to note is that the internal use of links must be relevant, meaning do not link pages that are unrelated to each other because it can precisely trigger a sanctioned violation of inbound unnaturally links
You keep your readers on Web pages, increase the duration of visits, stream readers to other pages naturally to improve traffic by associating a single content with other still-related content.
A good Internal link loads the relevant anchor text, even when you use the nofollow attribute because it doesn't want to drain too much authority
3. Engaging content
What's the ultimate way to boost your Website SEO? Backlinks? Not!The answer is content! In this case the content is interesting, complete, and not boring, so people are interested in reading your website content as a whole. Finding a complete answer and being able to satisfy the curiosity of the reader is the reason they visit your website.
Try to add some items such as images, infographics, videos so that the reader does not feel bored with your content. Pun search engines have a tendency to recommend the Web with more complete content.
Remember that readers who are satisfied with your website content are very likely to come back to the return visitor or share via link (social share)
With some parameters, Google knows whether readers like your content or not. Here are some things you can make personal reference to assess how well your content is in the eyes of the reader:
-Time visit length, length of visit alias How long a visitor opens your article.. If it's less than 1 minute, chances are they're gone because it considers the content they're open doesn't fit the need
-Bounce rate, the percentage that calculates the average visitor opens your page before they leave. If the scores above 80% mean your content looks bad in the reader
-Return visitor, the percentage of returning visitors who have previously visited your website. If the return visitor score is less than 10% your content does not interest them at all to come back
-Social share counter, want to know how popular your site is social media (Twitter, Pinterest, LinkedIn, Facebook etc)? Use the https://www.sharedcount.com service. The service will track the total number of share, like, comment and reaction URLs
-Observe reader comments. Blogs with thousands of active visitor every day and liked by readers tend to have more positive comments from the feedback of people who like your content while if most of the comments are negative need improvements here and there to improve the reader experience
4. Mobile Display
Nowadays, many internet users have already switched from PC or laptop to more practical devices such as mobile to visit websites or blogs. Besides being easier and more concise, smartphones also impress practically and almost every person on earth has a personal smartphoneTry to see your visitor details, from which device most of them access the site, I believe most come from mobile instead of desktop
Try browsing the internet regarding the comparison of mobile internet users vs Desktop, so most mobile is the win
One of them according to StatCounter data on Internet usage statistics mobile market share 52%, desktop 43%, so it is important to optimize the website display of mobile pages
Number of Internet users by device
To adapt to the development of technology, you have to do website optimization by prioritizing the mobile version. Moreover, Google has already done a mobile-first index, which is a way to crawl or index more prioritizes the website look of the mobile version to rank in mobile search
How to optimize mobile website?
Choose a responsive website theme, fast loading and easy access, do a check on Google's mobile friendliness test by entering your website URL.
You will know the performance of your site if accessed using a mobile device or smartphone.
AMP Adoption (enhanced pages for mobile versions) although they are optional but highly recommend. Now you observe most large and popular web has enabled AMP on their website.
5. Install the SEO Plugin
There are several features in the website that allow you to get additional plugins. This Plugin will help you improve the SEO of the website and tell you what you have to do to get the SEO website maximum.One of the most used plugins is Yoast SEO, which will help you optimize every page and your content with a particular keyword. Yoast Setup into WordPress is quite easy. You just need to open the Plugins menu then add new, and look for Yoast SEO and click Install Now for the plugin to install. If the notification has appeared, immediately click on Activate, and the plugin is already usable.
Here are the interesting features of Yoast SEO:
-Can change SEO title and meta description in each post
-Can set the robots meta configuration
-Verify Google Webmaster code, Bing, Yandex, Pinterest etc
-Supports XML sitemap, custom breadcrumbs, permalinks, Google snippets, analysis and so on
Yoast SEO Plugin will automate the SEO performance of your website optimally. Another alternative Plugin is All in One SEO Pack
Blogger does not provide plugins like WordPress so if you are serious in website creation to support future business progress, then I recommend avoiding bloggers
Why? Bloggers have many rules that should not be violated one of them related to buying and selling, copyright, Blogger is not easy in custom and has limited features
6. Improve Website Loading speed
How to optimize other websites SEO is to increase the loading speed of your website or blog. Remember that visitors come to your website because they want to get information, instead of seeing the annoying trinketsThis loading speed is a crucial determining factor. Because if your web has a slow loading time, then it can give you a bad influence in terms of determining the ranking factor of the website.
To maximize this, you can use the right hosting, minimize HTTP requests, file compres or reduce file uploads, use caching plugins, and CDN.
It is difficult to maximize the loading speed of the site without being supported by the skill ngoding and qualified technician capability. You can hire third party services if necessary
Conclusion
What has been discussed above is the initial part of a fundamental SEO factor. But when it's noticed, the impact is great for the future of your site.
Technically you will know the term SEO On Page. And some of the main factors of SEO On Page include I mentioned above.
In addition, another thing to understand is the SEO strategy Off Page. OFF Page SEO techniques are talking more about the outside factors of the site. Such as backlinks, social signals and other.
Most SEO practitioners agree that backlinks are important for SEO and a great constriction in pushing website rankings to rank highest in search engines.
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